Discovery 'Hello'

© Copyright Discovery.

When award winning Creative Director Andrew Lane Fox was asked to create a marketing film for Discovery Channel, he came to Brandt Animation to explore the possibility of creating a unique film that would fit the bill.

The real challenge was to develop a style that would enable each segment in the video to be animated in a relatively short timespan. It was also important to create a concept that would allow Discovery content to stand out.

The drawings were sketched on paper then scanned and animated digitally. This process allowed quick turnaround and script flexibility.