Brandt Animation create 'Working Title Films' new identity.
Early on in the design process it was decided to drop the word 'Films' from the logo and focus on the shorter 'Working Title', enabling the typography to be integrated more firmly into the logo.
Once the design was in place, a range of ideas and storyboard concepts for the moving ident was presented, one of which was developed into the sequence which can be seen in cinemas and on video worldwide today. The new logo has also been incorporated into stationery and printed material throughout the company.
In 2010 we adapted the design to create a shorter 2 second sting used at the end of Working Title's productions for television. The on-screen ident was first seen on the company's 2001 releases 'Bridget Jones's Diary'and 'Captain Corelli's Mandolin'.