© Copyright Sony Entertainment Television.

When Sony Entertainment TV challenged Brandt Animation to create a mixture 18 fully animated idents, stings, and promos in just 3 weeks a creative solution was called for.

A single environment featuring a stack of presents in the shape of a Christmas tree was constructed. Objects representing individual programme strands were postioned on the boxes around the tree.

A network of paths through the scene enabled the virtual camera to travel in the various settings forming individual sequences that intercut in a multitude of fashions, creating idents, stings and promos that would all be different without having to render each one separately, an impossible task under the time constraint.