© Copyright D'Arcy Frankfurt/Paris.

Production company Kemble Mantheakis turned to Brandt Animation for the development of a digital 'Slinky' after realising early on that it would be impossible to obtain enough control using traditional models when filming the Always sanitary towels campaign.

An array of procedural animation techniques were devised to simulate the complex movement and maintain an exceedingly high level of control over all aspects of the motion, including speed, motion blur, accurate start/stop positions and motion paths. The final images were achieved using Mental Ray custom shaders enabling total integration with the live action backgrounds.

A large section of the physical stairs used on the shoot was scanned into the computers at Brandt Animation and used to create the grand sweeping stairway featured in the wide shots at the beginning and end of the commercial.